Darkness. AI Control. Ad Spend. Player.

An Explanation. Setting Standards. $7m For 30 Seconds. Baby Come Back.

  • It has been another six months and this morning we moved the clock back. Yes, every year at this time I moan about the lack of daylight in the early evenings. I do not understand why we continue to adhere to a strategy imposed in 1974 to help mitigate an ongoing natural gas crisis. Sure, we will have light earlier on in the morning, but the dread of darkness creeping into the afternoon is not fun. I never wish my life to move any faster than it already is, but for one I cannot wait until March 10, 2024.
Dr. Neil DeGrasse Tyson with his take on changing the clocks every six months.

  • In my last post, one take discussed artificial intelligence (AI) technology and my concerns about its potential use within technology sectors, healthcare, transportation, education, and the military. My issues with AI were not with the technology itself, but more about its exponential growth without standards and protocols.

Last week, the United States announced that it is leading the way with trying to wrap some level of regulation around AI, as the White House handed down an executive order, the most significant action with AI the administration has taken to date. The order provides standards for safety and security, protecting consumers privacy rights, advancing equity and civil rights, promoting workers, and spelling out how government should use AI. No, this is not the be all and end all of trying to control the use of AI, but at minimum it is start of trying to wrap some command and control with the exponential growth of AI.

  • There is no doubt that worldwide marketers are taking a hard look at their advertising spend, especially considering what many think will be a slow down with the economy. While over-the-air and cable television are still a bit of the norm, advertisers have been and will continue to use streaming and digital as alternative advertising platforms. With all that said, there is no doubt the NFL is still the preeminent televised sport in the United States. CBS/Paramount announced last week that their inventory for commercial spots for February’s Super Bowl has sold out…at $7 million for a 30-second spot. I assume that these advertisers are betting on two competitive opponents, a fantastic halftime show, and ad spots that the viewing audience glean over. The projected television audience for the February 11, 2024, Super Bowl is expected to reach 120 million.
A top commercial from last year’s Super Bowl.

Six Things I Think I Think

  • New York City is back in a big way. The streets, the restaurants, the stores – all packed with people. A great response from the dark days of the pandemic.
  • Speaking of cities and a complete change of socioeconomics, the Miami River sector near the Dolphin Expressway in Miami, Florida should be a benchmark for redevelopment across the United States.
  • What a weekend in Orlando with the two-day Fall Fiesta at Lake Eola Park, and last night’s Jazz Fest in the College Park neighborhood.
  • Who would have predicted that flexible work entities would be in such bad financial shape, when just a few years ago that space was on fire? WeWork, Workbar, Impact Hub, and Regus are just a few of these businesses who have fallen on hard times.
  • Mortgage rates fell below 8% on Friday – the lowest level since September. Will this trend continue or will the Fed step in again to ‘curb inflation?’
  • Are we missing something here? The 2023 Cricket World Cup lasts six weeks with the final match at the end of November. Through the first eighteen matches, the worldwide television viewership was 365 million people. Say what?

  • I know I complain a bit too often about today’s music. While there are many artists who are fantastic, the music of the past will unfortunately never be replicated. I could start a long list, and many of you would agree with my assessment that the music of the 1970’s/80’s was incredible. Yacht rock, classic rock, disco, Motown, heavy metal, and folk music. “Baby Come Back” was released in 1977 by British-American rock band Player. The song is so well done it reached #1 on the Billboard 100. The music is fantastic and the vocals, by Peter Beckett, are bar none. Real vocals + real musicians = real talent.
The 1977 hit “Baby Come Back” by Player

Adios, pay it forward, be safe, and have a Sunday Funday.

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