The Brand.

Brand Recognition. Brand Promise. Brand Awareness. Brand Positioning. Brand Equity. Brand Fail. By definition, a brand is a mix of tangible and intangible attributes, symbolized in a trademark, that can be managed to create value for organizations and customers. Marketers around the world, from consumer electronics to nano components to automobiles, help support their company …

A Campaign Run. My Takes.

A Take On Making A Run For City Council. Lebanon, Elon, And The Ukraine. Many of my guest writers have offered up their take on various topics including the Middle East, the bond market, the use of energy, sports journalism, the corporate events industry and many others. This week, our guest writer covers a subject …

Our Dollars. Top Of Mind Thoughts.

$10 Billion Of Our Money. Top Of Mind. I hope everyone enjoyed the Thanksgiving holiday. We came out of the holiday weekend with the unfortunate news that another variant of coronavirus had reared its ugly head. This strain, named Omicron by the W.H.O., is another variant of concern, similar to the Delta strain of Covid-19. …

Perspectives.

A Heartfelt Response. Not Your Everyday Astrophysicist. A 17-Year-Old Boy. Tea. Two weeks ago, my take on our Generals from yesteryear generated many responses. In light of some people’s comments, I asked a former U.S. Marine to provide his take on our military leadership, and more importantly his overall thoughts of where we are with …

The Rise And Fall. Five Things.

A Stalwart Of Corporate America Is Forced To Pivot. My Top Of Mind Thoughts. Founded in 1892, General Electric Company (GE) is a multinational conglomerate that at one time was involved in aviation, power, renewable energy, digital industry, weapons manufacturing, locomotives, and venture capital and finance. GE divested from several areas, and last week announced …